Fabric of America
We’ve always made clothes for the makers, but who those makers are and what they create has evolved. Immigrants shape the streets we walk on, the music we hum, the art we admire, and the stories we tell. This is the Fabric of America.
Merch Drop
A limited edition 501 with a custom red patch and a patchwork jacket designed by immigrant artists. Built to honor the work and creativity that keep America moving.
In Store Display
This patchwork display honors the makers behind the Fabric of America Collection, crafted in the USA from reclaimed denim. Each piece reflects the layered work that shaped the collection and the country.
Artist Collab
On social, Fabric of America highlights immigrant-born American artists whose work continues to shape the culture.
The Makers Thread
Levi’s is launching a one year mentorship program to support the next generation of immigrant entrepreneurs and creatives. Participants are paired with mentors and given the guidance and resources needed to launch or grow their ideas. The program helps turn ambition into action, adding new threads to the Fabric of America.
Meet the Makers
To help recognize immigrant artists in the community, Levi’s will place QR code stickers near art installations, graffiti murals, and public works created by immigrant artists. Scanning the code leads to a digital profile sharing the artist’s story, process, and role in shaping the culture around them.
Art Director: Matt Erickson | Copywriters: Mark O’Dell & Joseph Kienstra